• Advertisement

Jim Beam Devils Cut

Please limit these to relavent web sites. There is a lot of web information out there and if we posted every thing we saw we would flood the forum.

Jim Beam Devils Cut

Postby punkin » Sun Feb 02, 2014 2:44 pm

http://www.jimbeam.com/devils-cut/about-devils-cut

Someone brought this piece of marketing to my attention this morning. Wondering if anyone wanted to discuss it.
Image

Identified Shit Stirrer, upgraded to sociopath.

To the fashionable nationalists



http://www.stilldragon.com.au for all your distilling needs in Australia and New Zealand
User avatar
punkin
 
Posts: 11199
Joined: Sun Dec 16, 2007 2:09 pm
Location: Northern NSW Orstrailya

Re: Jim Beam Devils Cut

Postby Dan P. » Sun Feb 02, 2014 2:49 pm

Didn't this turn out to be some kind of standard industry practice of squeezing every last drop of booze from their barrels?
There was a thread on HD about it.
Dan P.
 
Posts: 984
Joined: Thu Dec 16, 2010 2:13 pm
Location: British Isles
Equipment type: pot still

Re: Jim Beam Devils Cut

Postby olcarguy » Sun Feb 02, 2014 3:45 pm

When the distilleries in Toronto closed down a few years ago you could buy the old barrels. It was common practice to fill the barrels 1/4 full with hot water then roll them around for a week or 2, This produced a drinkable product for cheap. If I had been making my own back then it would have made a very good blended drink.
I am "CANADIAN"
As I have grown older, I've learned that pleasing everyone is impossible-
but pissing everyone off, is a piece of cake.
User avatar
olcarguy
 
Posts: 1778
Joined: Mon Feb 12, 2007 9:34 pm
Location: Ontario, Canada
Equipment type: 6gal Milk can Pot still, 3gal thumper......

Re: Jim Beam Devils Cut

Postby Cap'n Canuck » Sun Feb 02, 2014 3:50 pm

olcarguy wrote:When the distilleries in Toronto closed down a few years ago you could buy the old barrels. It was common practice to fill the barrels 1/4 full with hot water then roll them around for a week or 2, This produced a drinkable product for cheap. If I had been making my own back then it would have made a very good blended drink.


So wait, they're marketing swish as a premium product? There's some smart marketing folks, right there..
User avatar
Cap'n Canuck
 
Posts: 257
Joined: Sun Dec 08, 2013 9:10 pm
Location: Brrrr!

Re: Jim Beam Devils Cut

Postby punkin » Sun Feb 02, 2014 5:10 pm

Swish, i'd forgotten about that.
Image

Identified Shit Stirrer, upgraded to sociopath.

To the fashionable nationalists



http://www.stilldragon.com.au for all your distilling needs in Australia and New Zealand
User avatar
punkin
 
Posts: 11199
Joined: Sun Dec 16, 2007 2:09 pm
Location: Northern NSW Orstrailya

Re: Jim Beam Devils Cut

Postby kiwi » Sun Feb 02, 2014 6:03 pm

so, that's pretty much the same process as essentia etc propose with bourbon barrel chunks? throw old barrels bits into neutral spirits, wait a while, bottle.
Specialization is for insects.
User avatar
kiwi
 
Posts: 1754
Joined: Mon Jul 13, 2009 4:25 am
Location: Auckland, NZ
Equipment type: Pot/VM combo (thanks Punkin)

Re: Jim Beam Devils Cut

Postby dad300 » Sun Feb 02, 2014 7:49 pm

Marketing at it's best...

"Hey guys what can we do with this waste product? Oh, we can tell them it's something cool and people will buy it?"
User avatar
dad300
 
Posts: 788
Joined: Thu Apr 14, 2011 4:20 pm
Location: Southern U.S.
Equipment type: CCVM any size...

Re: Jim Beam Devils Cut

Postby hard times » Sun Feb 02, 2014 8:41 pm

Angels share/Devils cut, goes to show how effective a cool
name and advertising/branding can be made such an effective tool.

I'd bet the honeys and cherry flavored are also swish.
I feel sorry for people who don't drink. When they wake up in the morning, that's as good
as they're going to feel all day.

Good fortune takes preparation.
User avatar
hard times
 
Posts: 531
Joined: Fri Mar 25, 2011 12:45 am
Location: Top and Middle of the USA

Re: Jim Beam Devils Cut

Postby olcarguy » Mon Feb 03, 2014 10:23 am

I'd forgotten what it was called.....
I am "CANADIAN"
As I have grown older, I've learned that pleasing everyone is impossible-
but pissing everyone off, is a piece of cake.
User avatar
olcarguy
 
Posts: 1778
Joined: Mon Feb 12, 2007 9:34 pm
Location: Ontario, Canada
Equipment type: 6gal Milk can Pot still, 3gal thumper......

Re: Jim Beam Devils Cut

Postby dutchmancreek » Mon Feb 03, 2014 1:54 pm

They put water in the empty barrels, "swish" it around, remove it, and use it to cut their barrel proof bourbon down to 90 proof (instead of the 80 proof of regular Beam white label). My brother in law gifted me a sample bottle of the "Devils Cut"....nothing special about it, especially since they want more for it.

Just a marketing ploy
(Designated as ne'er do well)

"we deal in lead, friend"

Whiskey River take my mind


----------------------------
User avatar
dutchmancreek
 
Posts: 1535
Joined: Tue Dec 09, 2008 9:40 am
Location: West Virginia

Re: Jim Beam Devils Cut

Postby bentstick » Mon Feb 03, 2014 5:06 pm

Devils Cut! :barf: IMO
It is what you make it
User avatar
bentstick
 
Posts: 695
Joined: Sun Feb 13, 2011 7:46 pm
Location: US Great Lake state
Equipment type: 4" column,3 perf plates with a 2 plate and a 1 plate add on sections
Lm/vm hybrid with up to 3 bubble cap section add ons

Re: Jim Beam Devils Cut

Postby Jaybird » Mon Feb 03, 2014 11:32 pm

Let the Devil have it! SUCKED! IMHO... Now if they would actually scrape the barrels of the char and use that to age their "Devils Cut" it would totally make the difference. I have a few customers that do just that and it makes for a very nice spirit.

Cheers
Jay
Nor Cal Brewing Solutions
Reddings Local HOMEBREW store

www.norcalbrewingsolutions.com

Cigar Smoker? Check out www.stogietoys.com
Jaybird
 
Posts: 223
Joined: Tue Sep 25, 2012 12:58 am
Location: Nor Cal USA
Equipment type: ***** Home Brew Store

Re: Jim Beam Devils Cut

Postby Cap'n Canuck » Tue Feb 04, 2014 12:28 am

olcarguy wrote:I'd forgotten what it was called.....


Heh. Windsor stopped selling the used barrels to the public in the late 80's because of swish, so so the story goes, anyhow..
User avatar
Cap'n Canuck
 
Posts: 257
Joined: Sun Dec 08, 2013 9:10 pm
Location: Brrrr!

Re: Jim Beam Devils Cut

Postby LokiBrew » Tue Feb 04, 2014 12:59 am

I tried it.. I won't make that mistake again..
LokiBrew
 
Posts: 37
Joined: Sun Aug 05, 2012 11:55 pm
Location: Northern California
Equipment type: 2" column on my brew kettle with 1/2 over 3/8 Liebig
2" column on a keg with 1" over 3/4


Return to Distilling Web Links

Who is online

Users browsing this forum: No registered users and 2 guests