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For all you pros out there -- Tito's Lawsuit

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Re: For all you pros out there -- Tito's Lawsuit

Postby Smaug » Tue Sep 23, 2014 6:23 am

Mud wrote:The process described in the lawsuit doesn't seem very handmade, does it? But of course theres no way to produce that volume w/o mass production methods. Victim of his own success is right.


+1

They were surely reluctant to change the package since the brand itself is largely predicated upon the package. In hind sight I'm sure they are clever enough to wordsmith a label that would be less offensive to the folks that have been offended.

As an aside, they must be doing something right. The marketing can only go so far if the product does not live up to the implied standard. And Tito is certainly not the only outfit doing this as we all know.
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Re: For all you pros out there -- Tito's Lawsuit

Postby dad300 » Tue Sep 23, 2014 12:26 pm

"Tito's Hand Made Vodka"

"Crafted in an old fashion Pot Still"

"Distilled Six Times"

If it has not already happened, someone will copyright the term "HAND MADE" and it will no longer mean made with one's hands!

I would have more of an issue with "Crafted in an old fashion Pot Still." Is this stuff even touching a copper pot still?
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Re: For all you pros out there -- Tito's Lawsuit

Postby Smaug » Tue Sep 23, 2014 12:36 pm

The regional sales guy here explained to me more specifically that Tito will distill as many as 6 times....He went on to further explain that sometimes Tito only needs to distill 4 times. It just depends.
Naturally I am paraphrasing and am not quoting verbatim.

But in mind I was thinking "WTF is this dude talking about?"
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Re: For all you pros out there -- Tito's Lawsuit

Postby Kapea » Tue Sep 23, 2014 2:35 pm

Theoretical plates?

Old fashioned pot still... spirits from this still are used to make Old Fashioned cocktails?

Semantics games...

I have a client who bottles water. The label laws here state very specifically that water labeled as being from an artesian source must truly be from an artesian source. The water my client bottles is most certainly not artesian, but they print that it is on the label anyway. The label was approved by the water bottling regulatory agency. Being artesian has nothing to do with water quality, but my client thinks being labeled as such will make it sell better (even if it is an outright lie).
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Re: For all you pros out there -- Tito's Lawsuit

Postby Cap'n Canuck » Tue Sep 23, 2014 6:34 pm

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Re: For all you pros out there -- Tito's Lawsuit

Postby zedzedtop » Tue Sep 23, 2014 9:04 pm

I thought once about bottling water for sale.

Slogan: "Slow-aged for six billion years, our product offers exceptional smoothness."
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Re: For all you pros out there -- Tito's Lawsuit

Postby zedzedtop » Tue Sep 23, 2014 9:09 pm

"Multiple evaporation and remineralization cycles ensure sophisticated complexity."

"Mellowed on a giant, rotating earthen-ware vessel, using a complicated 'gravitational-skin' technique"
'Bubble cap plates are better for batch distillation than perforated plates' - Benjamin Franklin

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Re: For all you pros out there -- Tito's Lawsuit

Postby Smaug » Tue Sep 23, 2014 9:22 pm

Ok now that is some fancy wordsmithing.
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Re: For all you pros out there -- Tito's Lawsuit

Postby mort4 » Thu Oct 02, 2014 12:47 am

Tito claims he is still batch distilling and making proper cuts. If that is so, as a customer that's probably more relevant to me than some of the other details of the case. There are not many choices for a picky and frugal vodka drinker(me :) ). I'll be traveling to the civilized world for a few weeks and I know sooner or later I'll have to buy something. As far as I can see, most ad copy is a bunch of lies anyway.
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Re: For all you pros out there -- Tito's Lawsuit

Postby Dan P. » Thu Oct 02, 2014 7:12 pm

850,000 cases sold annually?
I don't think this will hurt him too much. It is a pretty minority interest, how the vodka was made.
And you have to be a first class dildo to take a man to court because the vodka you bought wasn't sufficiently "hand made". Can we presume this is a hatchet job by a larger producer?
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Re: For all you pros out there -- Tito's Lawsuit

Postby Harry » Fri Oct 03, 2014 2:25 pm

dad300 wrote:
If it has not already happened, someone will copyright the term "HAND MADE" and it will no longer mean made with one's hands!




And another class action lawsuit will start. "Hand" is a common surname...
https://www.google.com.au/search?q=surn ... gws_rd=ssl
.


Slainte!
regards Harry
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Re: For all you pros out there -- Tito's Lawsuit

Postby zedzedtop » Sat Oct 04, 2014 12:54 am

Like 'Brewin' with Herb.'
'Bubble cap plates are better for batch distillation than perforated plates' - Benjamin Franklin

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Re: For all you pros out there -- Tito's Lawsuit

Postby Jaybird » Sun Oct 05, 2014 11:20 am

what a total complete and total crock of $H!T! You have to be an absolute fu(k!ng ass bag to take someone to court because of crap like this! My GOD this is one of those things that get under my skin! I swear this is whats wrong with the world today. Take a successful business and try and crush him because of a label process that is true to the "humble beginnings" of his entrepreneurial business adventure. Uhhhgggg
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Re: For all you pros out there -- Tito's Lawsuit

Postby sugarcreek » Sun Oct 05, 2014 3:04 pm

Sorry guys. Have to disagree with many of you. As a consumer I have the right to expect the label accurately describes the product in the bottle. Do you think that if the plaintiff wrote a letter asking Tito's nicely to change their label to reflect how the contents were actually made rather than a blatant lie they would have acquiesced? Of course they wouldn't have. I wont pick at nits regarding the "hand made" notation as that's too open for interpretation. But suggesting they make their spirit in a pot still "distilled six times" (and that wouldn't even get you to 190) simply misleads the consumer.
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Re: For all you pros out there -- Tito's Lawsuit

Postby Mud » Sun Oct 05, 2014 4:00 pm

What Sugarcreek said. Consumers shouldn't be lied to. If you're making misleading or untrue statements you've gone wrong. That's just a rule of life.
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